Tsviya Orenstein Kacen, Tambour’s VP of Marketing, explained: “Tambour’s connection to the nostalgia trend stems from the understanding that looking back and reminiscing about pleasant memories from the past helps us regain a sense of security and stability during times of crisis and uncertainty, like what we are currently experiencing in Israel. We see a direct link between October 7 and a growing desire to reconnect with a distinctly Israeli style, one that is unique and characteristic to us.”
